Marcel Wanders and Casper Vissers introduced their label moooi in 2001. Mooi is the dutch word for "beautiful" or "pretty". Yet this was not enough to satisfy the two designers and explains why they added a third "o" to the brand's name to underline how beautiful and unique their products really are.
Moooi stands for a modern Dutch design style. This special style results from a passion for beauty and originality, which makes the lives of people who appreciate contemporary life styles in modern settings richer. Moooi offers both classically simple shapes, like the versatile and functional light Hang by Marcel Wanders, as well as subtle, cheerful ideas like the money box "The Killing of Piggy Bank". Allusions to historic shapes are also still recognizable. People of diverse ages, personalities, professions and cultural backgrounds find a source of inspiration to create a unique and individual atmosphere. Moooi's aim is to simultaneously fashion today's must-haves and tomorrow's designer classics.
Beside Marcel Wanders, a number of newcomers and internationally famous, innovative designers work in collaboration with moooi: among them are Scholten & Baijings, Piet Boon, Jurgen Bey, Lorenza Bozzoli, Maarten Baas, Front, Danny Fang, Freshwest, Bertjan Pot, Jaime Hayon, Neri & Hu, Roderick Vos and Nika Zupanc. The showrooms are located in Amsterdam, New York and London. Moooi's products range from designer seats, tables, boards, cupboards and accessories to rugs with extraordinary patterns and brightfuly coloured wall-to-wall carpets. The product range also comprises cosmetics for hotels. Moreover, moooi is represented at every significant fair or exhibition throughout the world. The company has won coveted designer prizes such as the ELLE Decoration Design Award UK 2002 for the best light design and the Designer of the Year Award for Marcel Wanders in 2005.
Moooi specialises in extraordinary designs. One example is Common Comrades by Neri & Hu: expressive, sturdy shapes in shiny red characterize this unmistakable series of side tables. The Comrades are stools and small tables. Their names - Tailor, Farmer or Emperor - allude to traditional shapes. The situation is different for the Pig table, designed by Front, with a name referring to its appearance. The naturalist sculpture representing a pig serves as the base for a conventional table top. The accessories manufactured by moooi are as extraordinary as the furniture. The famous handmade vase Blow Away, also by Front, is inspired by Delft china. Its eccentric shape seems to be the result of a strong blast of wind, which modified the shape of the material.
Whether they are lighting sculptures, design objects, minimalist or new interpretations of classics, moooi light fixtures are often made of unconventional, yet always high-quality and creative materials. To match the Pig table, there are lights like the Horse lamp and the Rabbit lamp, both full scale representations of animals topped with a lampshade. The suspension Random Light by Bentjan Pot sets a constrast. Its shade is spherical, yet formed by randomly arranged fibres, which ensure a refined play of the light. The Random lights are available in different sizes and create a special atmosphere. The chandelier Coppélia by the designer Arihiro Miyake and the extraordinary Smoke chandelier by Maarten Baas offer new interpretations of traditional shapes. The latter is made of burnt wood, coated with epoxy resin.